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DS-354 + ITS-9550-P | Interactive Retail Wayfinding

10/16/2026

Outline

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Interactive Retail Wayfinding | DS-354 + ITS-9550-P

Executive Summary

Large shopping malls need wayfinding systems that do more than show static directions. The solution must render detailed maps and promotional content across multiple displays while giving shoppers a fast, intuitive touch experience throughout long operating hours.   

Advantech addresses these requirements with an integrated computing and display architecture. The DS-354 provides the processing, graphics, multi-display output, peripheral connectivity, and remote management capabilities behind the system. The ITS-9550-P 55-inch 4K UHD projected capacitive touch display serves as the customer-facing interface, turning digital content into a clear and responsive wayfinding experience. 

Powered by AMD Ryzen Embedded 8000 Series processors with integrated RDNA 3 graphics and an XDNA NPU, the DS-354 supports up to 16 TOPS of AI performance and four HDMI outputs for one 8K and three 4K displays. DeviceOn / SignageCMS, out-of-band remote management, and EDID support help system integrators deploy, monitor, and maintain multi-screen installations at scale. 

At the interaction layer, the ITS-9550-P combines 4K visual clarity, projected capacitive multi-touch, an IP65-rated front bezel, and 24/7 commercial-grade operation. Together, the two products provide a scalable platform for interactive mall maps, store directories, shopper information, promotional content, and future AI-assisted services.

Application

Large Retail Wayfinding and Interactive Digital Signage

Customer Challenge

Shopping malls and large retail venues must help visitors quickly locate stores, amenities, dining, and events while using the same digital touchpoints to promote tenants and campaigns. A dependable public-facing solution must address four practical challenges.

  • Visibility: Bright ambient lighting and wide viewing areas can make maps, directories, and small text difficult to read. 
  • Durability: Public touchpoints face frequent contact, dust, accidental splashes, and long operating hours, increasing the risk of downtime and maintenance.
  • Interaction: Wayfinding depends on responsive tap, swipe, and pinch-to-zoom gestures. Delayed or inconsistent touch response can frustrate shoppers and reduce adoption.
  • Operational Scalability: Multi-screen deployments require centralized content delivery, device monitoring, display configuration, and peripheral integration across multiple locations.

Solution Architecture

The solution separates computing and customer interaction into two coordinated layers so each component can be deployed, serviced, and scaled according to the site's requirements. Computing and Content Delivery   

The DS-354 acts as the digital signage engine, processing and distributing wayfinding, informational, and promotional content.

  • Edge Performance: AMD Ryzen Embedded processing, RDNA 3 graphics, and an XDNA NPU support interactive maps, rich multimedia, and future AI-assisted recommendations. 
  • Multi-Display Output: Four HDMI outputs support one 8K and three 4K displays, allowing one system to drive multiple visual zones. 
  • Peripheral Integration: Dual LAN, USB, USB-C, and RS-232 interfaces connect networks, touch displays, and retail peripherals. 
  • Remote Operations: DeviceOn / SignageCMS, out-of-band remote management, and EDID support simplify deployment, monitoring, content operations, and maintenance.

Interactive Display

The ITS-9550-P serves as the shopper-facing touchpoint, presenting DS-354 content through a commercial-grade 55-inch interactive display.

  • Visual Clarity: A 55-inch 4K UHD IPS panel with 3840 x 2160 resolution, 400-nit brightness, and anti-glare haze keeps maps and directories clear in bright public spaces. 
  • Touch Interaction: Responsive projected capacitive multi-touch and 3 mm protective cover glass support natural tap, swipe, and pinch-to-zoom navigation. 
  • Commercial Durability: IP65-rated front protection, a 50,000-hour backlight life, and 24/7 operating support suit high-traffic retail environments. 
  • Installation flexibility: A four-sided even bezel, standard VESA mounting, HDMI daisy-chain capability, and USB-C with 95 W Power Delivery simplify kiosk and multi-display integration.

Business Value

By combining a dedicated signage player with a purpose-built interactive display, the solution improves the shopper experience while giving mall operators and system integrators a more manageable deployment model.

  • For Shoppers: Clear 4K maps and responsive touch controls reduce the time needed to find stores, services, and routes, creating a more intuitive visit. 
  • For Retailers And Mall Operators: One digital touchpoint supports wayfinding, tenant promotion, and customer information. Commercial-grade display durability and centralized device management help reduce downtime, maintenance effort, and onsite service. 
  • For System Integrators: A coordinated computing-plus-display solution simplifies product selection, system validation, and procurement. Flexible I/O, standard mounting, daisy-chain connectivity, and remote management reduce installation complexity and support repeatable multi-site rollouts.

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